Updating and standardizing packaging for Browning®.

In 2016, the packaging for Browning products created a fractured, incongruous, and disjointed branding identity for retail products. I was tasked with updating and monitoring the entire line of Browning product packaging to create a cohesive and consistent corporate look across all divisions and categories, including licensees.

 

To accomplish this, I created style guides and a packaging print specifications card to be sent directly to printers, as well as custom illustrations that show product features in stick-and-string diagrams. I collaborated with global vendors to ensure that packaging was printed to specifications and utilized approved Pantone colors, resulting in more consistent printing results.